Local search rankings have become more important to business now than ever before. Google recently researched local behavior and found that 50% of users who make local searches actually visit the store within one day.
Think about that for a second.
Let’s imagine that your store or business is listed on page one of local search. Now let’s imagine that there are 100 people searching for your type of services or products in your area on a daily basis.
Now let’s imagine that there are 100 people looking for your business daily, but they can’t find you.
Wouldn’t you want those people to find you and come into the store? Or at least make a phone call? These are qualified leads. They are looking for you. So you start to see the benefit of being found by these customers.
According to Google, searches are becoming more personalized and more likely to be based on locality – whether your business operates exclusively online or not. So it’s vital for your bottom line that you are visible and able to be found on local search.
Location specific keywords that are relevant to local searches are incredibly valuable when putting together an SEO strategy. There are no two ways about it – local SEO is important for absolutely everyone. Whether you are a local organic food store, a dentist or an online shopping business.
Google maintains a 70% share of the search engine market – which means that 7 out of 10 people who are searching for you, are using Google. It would make sense that you do everything you can to get on Page 1 of Google and stay there.